If you’re a local business owner in Louth and your entire online presence lives on a Facebook page, this is worth a few minutes of your time.
Martin Koss, who founded inLouth and runs 28 Pixels from here in Louth, has written a straight-talking piece about why Facebook alone isn’t a marketing strategy. It’s not a dig at Facebook. It’s more of a reality check about where your potential customers are actually making buying decisions, and whether you’re showing up there.
The short version:
when someone needs a plumber, a decorator, or a local tradesperson, they don’t scroll Facebook hoping to stumble across your last post. They open Google and type what they need. That’s the moment that matters. And if your business isn’t visible there, you’re not really in the running.
Martin’s article breaks down the difference between interruption and intent. Facebook is interruption. Someone’s mid-scroll, not looking for anything, and your post flashes past. Search is intent. The person already knows what they want. The decision to spend money is basically made. The only open question is who gets the work.
There’s also an honest section about organic reach on Facebook, which has been falling for years.
You increasingly have to pay just to reach the people who already follow you. Stop posting for a few weeks and you practically disappear. Compare that to a blog post or a well-built website page that keeps working quietly in the background, months or years after it was written.
This is actually a big part of why inLouth exists. One of the things Martin set out to do with this website was give local Louth area businesses a place to be found outside of social media, somewhere with proper structure, search-friendly content, and a genuine local audience. It’s not a replacement for your own website, but it’s a solid part of the picture, especially for smaller businesses that don’t have much of a search presence.
The full article “Why Facebook Isn’t a Marketing Strategy (What to Do Instead)” is on the 28 Pixels website and covers
- what a useful website actually needs to include,
- why your Google Business Profile matters more than most people realise, and
- how to use Facebook properly as a feeder rather than a destination.
If you want to talk about getting your business properly featured on inLouth, or if you’re thinking about sorting your website out properly, talk to Martin at 28 Pixels.
What Business Owners Ask About Facebook and Getting Found Online
Is a Facebook page enough for my Louth business to be found online?
A Facebook page on its own won’t get you found by people actively searching for what you do. When someone types “electrician Louth” or “plumber near me” into Google, Facebook pages rarely show up in those results. The people most likely to spend money with you are searching, not scrolling, and a Facebook page doesn’t put you in front of them at that moment.
Why is my Facebook reach so low even though I post regularly?
Facebook has been reducing the organic reach of business pages for years. The platform prioritises posts from friends and family, and it pushes businesses towards paid advertising to make up the difference. In most cases, only a small fraction of your followers actually see what you post, and that number keeps shrinking. Posting more doesn’t fix it.
What should a local business website actually have on it?
At minimum, it needs a clear description of what you do and where, your phone number and address easy to find, genuine customer reviews, photos of your actual work, and a straightforward way to get in touch. FAQs, pricing guidance, and examples of past jobs all help too. The goal is to answer every question a cautious buyer might have before they even pick up the phone.
What is a Google Business Profile and do I need one?
A Google Business Profile is the listing that appears when someone searches for your business or finds you on Google Maps. It shows your name, address, phone number, opening hours, reviews, and photos. It’s often the first thing a potential customer sees, and a large number of local businesses have theirs half-finished or out of date. Getting it right costs nothing and makes a real difference to whether people contact you.
How can inLouth help my business get found online?
inLouth is a local content hub built specifically for Louth and the surrounding area, with proper search-friendly structure and a genuine local audience. A listing on inLouth puts your business in front of people searching for local services, events, and recommendations, separate from social media entirely. It won’t replace your own website, but it’s a useful part of building a visible presence outside of Facebook.