I have been working with Martin from 28 Pixels for several months now, and I can honestly say it has been a fantastic experience.
Before working with Martin, I had tried a few different companies that offered website and online marketing services, but none of them delivered results the way 28 Pixels has. From the very beginning, Martin showed a real understanding of what my business needed and how to improve our online presence.
28 Pixels helped us with our website, content creation, optimisation and everything related to growing our online visibility. The difference has been huge. After just a few months of working together, we started noticing a significant increase in customer enquiries and new clients finding our business online.
What I appreciate the most is Martin’s professionalism, communication and genuine commitment to helping our business grow. He doesn’t just build websites – he actively works on improving them and making sure they bring real results.
Another big advantage is that the pricing is very reasonable and affordable, especially considering the quality of the work and the results we are seeing.
I’m extremely grateful for the work he has done for our company and I highly recommend 28 Pixels to anyone who wants to improve their website and grow their business online.Thank you, Martin, for the great work and ongoing support.
Seb Jarmoluk (Lincolnshire Memorials)
Most websites don’t have a traffic problem. They have a content problem.
28 Pixels is built around one simple idea. Your website should bring you customers, not just sit there looking pretty while doing nothing to grow your business.
Make Your Website a Winning Website
That means clear, useful content that answers real questions, shows what you do properly, gives your business credibility and gives search engines and AI answer engines like Gemini, ChatGPT and Perplexity something worth showing.
Based in Louth and working across the wider East Lindsey area, the focus is on helping local businesses get found. Not through gimmicks, not through social media noise, but through solid, well-written content that earns its place in search results.
Martin has been nothing short of amazing! Truly a fabulous experience having my website built.
This is a highly professional and efficient service, and the support and advice given was really above and beyond. Communication has been perfect and work has been completed swiftly, effectively, and professionally.
I would, without hesitation recommend Martin, 28 Pixels Ltd, to help with your website, you will not be disappointed.
It’s been an absolute pleasure working with Martin. Thank you!Crystal Harmony – Amber Flitter
What 28 Pixels Actually Does
This isn’t about building shiny new websites for the sake of it. It’s about fixing what you already have and turning it into something that works.
- Rewrite and structure existing pages so they actually explain what you do
- Create content that targets real search queries your customers are using
- Build content that AI search tools can understand, reference, and surface
- Improve layout and clarity so visitors stay longer and take action
- Add internal linking so every page supports the rest of your site
The goal is simple. When someone searches for what you offer, your website should have a proper answer waiting for them.
Why Content Matters More Than Ever
Search has changed. People don’t just click links anymore, they ask questions and expect direct answers.
If your website doesn’t provide those answers clearly, it gets ignored. Even if your service is excellent.
That’s where most local businesses struggle. They rely on a homepage, a few vague service pages, and a Facebook page that goes quiet after a few weeks. Meanwhile, competitors with better content quietly take the enquiries.
28 Pixels focuses on fixing that gap. Proper pages. Proper structure. Proper answers.
I have known and worked with Martin Koss for over 20 years. His experience of Internet project management is solid and comprehensive. I have worked on a number of projects with him and always found his work to be of the highest standard. Martin’s attention to detail is exceptional. He approaches projects in a systematic and structured way. I have complete confidence in Martin’s work and know that every project he delivers is thorough, professional and well executed.
Martin has been involved in internet marketing since the early days having been engaged in search engine optimisation and strategy. He keeps abreast of the latest developments in social media marketing and advises me regularly on the best way forward for my clients. I know can trust him to give me excellent advice and to deliver exactly what he promises.
Ruth Jones (Ellajen)
Built for Local Businesses in Louth and East Lindsey
The work is aimed at businesses that serve real people in real places. Trades, services, specialists, and independent businesses across Louth and the wider East Lindsey region.
That includes areas like Horncastle, Mablethorpe, Spilsby, Alford, Sutton on Sea and surrounding villages, not just Louth itself .
The aim is to help these businesses show up when someone nearby searches for what they offer. No fluff, no filler, just content that does its job.
What You End Up With
After working with 28 Pixels, your website should:
- Clearly explain what you do and who you help
- Show up for more relevant searches
- Keep visitors on the page longer
- Build trust without needing to “sell” aggressively
- Act as a proper foundation for your business online
In short, it becomes a customer-winning website.
A Different Way of Thinking About Your Website
Most businesses treat their website like a brochure. Build it once, leave it alone, hope for the best.
That doesn’t work anymore.
Your website should be active. Growing. Answering more questions over time. Covering more ground. Becoming the place that search engines and AI tools turn to when someone needs help.
That’s the approach behind 28 Pixels. Steady, consistent improvement that builds visibility properly, not overnight, but in a way that lasts.
Back in 2015 I needed someone to take over my pest control website and help get more awareness for my business. I’d been messed about quite a bit previously so it had to be someone who didn’t make BS promises, someone who was committed to my business success. Martin proved to be that and more for many years until I sold the business! Martin always gave solid advice based on actual experience, always thorough with every task and never offered me anything I didn’t need or that wouldn’t help my business grow. When it comes to making websites convert visitors to customers and how to actually get people to see a website, I couldn’t be more confident that Martin will always deliver what he says because he’s genuine, extremely hard working and full of business growth ideas and experience.
Terry Webster (Pest Control)
Turning Your Website Into Something That Works
If your website isn’t bringing in enquiries, it’s not doing its job.
You don’t need more posts on Facebook. You don’t need more followers. You need a website that answers questions, builds trust, and shows up when people are looking.
That’s what 28 Pixels is here for.
Questions People Usually Ask
What does 28 Pixels actually do for my website?
28 Pixels specialises in optimising the content and structure of existing websites to ensure they are discovered by both traditional search engines and modern AI tools. We focus on rewriting underperforming pages and creating new, high-value content that directly answers the specific questions your customers are asking.
Do I need a brand-new website for 28 Pixels to be effective?
No, 28 Pixels typically works with your existing website to maximise its current potential. Most business sites already have the necessary foundation; our role is to refine and “professionalise” that content to make it more visible, rather than recommending expensive and often unnecessary full-site rebuilds.
How is 28 Pixels different from traditional SEO agencies?
28 Pixels focuses on “SEO through Content,” moving away from technical “tricks” to focus on genuine authority and helpfulness. Because search engines and AI systems now prioritise expertise and direct answers, our content-first approach aligns perfectly with how modern search algorithms actually rank businesses.
Will 28 Pixels help my business rank locally in Louth and East Lindsey?
Yes, 28 Pixels excels at hyper-local optimisation for businesses in Louth and East Lindsey. By crafting content that references local geography and specific regional services, we help your business dominate local search results and appear in “near me” queries where physical proximity is a key ranking factor.
How long does it take to see results with 28 Pixels?
While initial content improvements can show results in weeks, 28 Pixels builds long-term authority. As we continue to populate your site with useful, structured information, your domain grows stronger, becoming more visible across a broader spectrum of search intents and AI-generated answers.