Facebook reaches some of your followers, some of the time. It rarely reaches the people searching Google or asking an AI tool for what you sell, and a post is old news within a day or two.
Facebook is useful. It keeps regular customers up to date and lets people message you. The trouble starts when it is the only place your business can be found.
Most Followers Never See the Post
A page with 2,000 followers doesn't show each post to 2,000 people. Facebook decides who sees it, and for most business pages that is a small share of followers unless the post is boosted. The rest scroll past without it ever appearing.
Posts Fade Quickly
A post gets most of its views on the day it goes up. After that it sinks down the page. Your opening hours, your new menu, the service you started last month: all of it is there somewhere, but people have to scroll to find it, and few do.
Not Everyone Uses Facebook
Plenty of people in Louth don't use Facebook, or only look at it now and then. Visitors to the area don't follow local pages at all. Some of your best future customers will never see a post, however good it is.
People Search When They Need Something
When someone needs a service, they search. They type what they need into Google, or ask an AI tool, and look at what comes back. Facebook posts rarely appear in those results. A page that answers the question does.
That is the gap. Your followers see your posts. The person searching for what you do right now probably doesn't.
Where inLouth Fits
Keep your Facebook page. inLouth gives your business pages that can be found by search: a page about the business, and where it fits, pages for products, services, menus and events. They stay up and stay current, so the person searching next month finds the same clear information as the person searching today.
Anything you announce on Facebook that people will still need next week, such as a new menu, a change of hours or a new service, is worth a permanent page. inLouth can turn it into one.
How inLouth helps businesses get found
Get your business found on inLouth
We write and manage a proper page for your business, so people searching in and around Louth can find you. No website needed, nothing to learn.
From 28 Pixels, who run inLouth
Does your website answer what customers are searching for? 28 Pixels writes pages and articles that get local businesses found. Talk about content
Facebook and Being Found
Is Facebook enough to promote a local business?
Facebook alone rarely reaches people who are searching for a business like yours. Posts are shown to a small share of followers and fade within a day or two. Pages that can be found in search reach people at the moment they need you.
Why do so few of my followers see my posts?
Facebook chooses which followers see each post, and most business posts reach only a small share unless they are paid to be boosted. Followers who do not interact with your page see your posts less over time.
Do Facebook posts show up in Google?
Facebook posts seldom appear in Google results for everyday searches. Search engines favour pages that answer a question clearly and stay in place. A page about your business does that far better than a post.
Should I stop using Facebook?
Keeping your Facebook page is sensible because it suits regular customers and quick updates. The point is not to rely on it alone. inLouth gives you pages that people can find when they search.
What about customers who do not use Facebook?
Customers who do not use Facebook can only find you through search, word of mouth or passing by. A page about your business on inLouth gives them a way to find your details, services and opening hours without an account.