I’ve been building websites and online content for over 30 years now. My business, 28 Pixels, is based right here in Louth, and, for as long as I can remember, I’ve had a real interest in making sure local information is easy to find online.
That’s what inLouth was always about.
It was already appearing in 20,000+ Google Searches each month but the way people find information online has changed beyond recognition in recent years. Google doesn’t work the way it used to and AI search is becoming part of everyday life.
The rules behind what gets found and what gets buried have shifted so much that a website built even three or four years ago can already feel outdated in ways that aren’t obvious on the surface.
So I made the decision to rebuild inLouth.co.uk from scratch. Not a refresh. Not a reskin. A proper, ground-up rebuild.
What’s actually changed on inLouth?
If you run a local business or organise events in the East Lindsey area, this probably matters more than you think.
Google now pays far more attention to how content is structured behind the scenes (the technical stuff). It’s not enough to just have the right words on a page. There’s a whole layer of technical detail that tells search engines (and AI tools like ChatGPT, Perplexity and Google’s own AI overviews) exactly what your page is about, who it’s for, and why it should be shown to someone searching.
The old version of inLouth had good intentions but it simply wasn’t built with any of that in mind. Most websites from years ago weren’t. That’s not a criticism, it’s just how things were.
What I’m doing differently
Every page on the new inLouth.co.uk is being built with two things in mind.
First, making sure the content is properly structured so that search engines and AI tools can find it, understand it, and present it to the right people. That means local news, businesses, events, clubs, and community information from the area actually show up when someone searches for them, whether they’re using Google, Bing, or asking an AI assistant.
Second, and honestly this is the bit I care about most, making sure that when someone lands on a page whether it’s an event or a business, they get what they came for. No filler. No fluff. Just clear, useful information. That’s what the search platforms want so that’s what inLouth will give them
Why does this matter for Louth and the wider area?
Small towns like Louth, Alford, Horncastle, Mablethorpe etc can get overlooked online. Bigger places with bigger budgets tend to dominate search results, and local businesses and events can end up invisible unless someone already knows exactly what they’re looking for.
I want inLouth.co.uk to change that. Not with gimmicks or marketing speak, but by doing the technical work properly and writing content that’s genuinely helpful.
If you run a business in the area, organise local events, or you’re part of a community group that wants to be easier to find online, that’s exactly what this rebuild is for.
The whole point is to give Louth (and the wider East Lindsey area) a proper, well-built online presence that works the way the internet works now, not the way it worked five years ago.
I’ll be adding new listings and content regularly as the rebuild progresses. If you’d like your business or event featured on inLouth.co.uk, get in touch. I’m not hard to find. I’m right here in town.